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Xi SONG
Xi Song is the Director and Co-founder of City Ideas.He is also the Member of the World Cities Culture Forum Transition Advisory Board and City Advisory Committee.
Xi has over 17 years of experience in the communication and creative industry. Before founding City Ideas, XI worked at The Nielsen Company, WPP, Ogilvy and Mather, where he took various roles in communication and marketing consultancy areas. Xi has extensive experience with the China consumer market and IP commercialization in the creative industry.
Xi now lived in Chengdu for over 12 years, and before that, he spent five years in Denmark and UK to start his career. He holds a Bachelor Degree from Aarhus University and a Master Degree from the University of Cambridge.
With his frequent travel around the world, Xi loves to build a deeper understanding of the city's local culture and how different cities could link and work together by sharing the similarity under the cultural difference. Xi’s current work focuses on fostering collaboration, to brings together entrepreneurs, city leaders, government agencies, and citizens to work together towards a common goal, building trust and creating partnerships that can drive change and create a more prosperous future for all.
